Search Engine Ranking Factors (2010) 
 
So how do we get a site to rank highly? 
We need to understand what helps a site rank. 
These are the top ranking factors directly in our control…

 
The top 6 ranking factors are all ‘off-site’ factors

(Remember to note the difference between onsite ranking factors and offsite ranking factors)

Watch the YouTube Video below for an explanation, then review the slide show & then click through the links at the bottom of this page for a further explanation.
(apologies for the poor sound quality, this video is currently being reproduced)

1.     Keyword Focused Anchor Text from External Links
2.     Quality of External Link Sources
3.     External Link Popularity (quantity of external links)
4.     Diversity of Link Sources (links from many unique root domains)
5.     Age of External Links
6.     Link Type &  Placement

So, the more quality links you have pointing to your site the better chance you have to rank above your competitors 
We look at link building later on 

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