Thanks for your interest in my SEO Qualification and my other services.

I’m available to hire for a number of SEO related services.

I offer SEO Training throughout the UK either at my training rooms in Birmingham or at your own venue and Overseas by arrangement. I teach SEO, SEM, PPC, Analytics and HTML 5.0 as well as a master class in Link Building.

I am also available as a ‘white label’ SEO where i work on other SEO Agency client websites under your brand. I currently do this for a few UK Agencies and i’m open to offers from UK SEO Agencies and overseas agencies too. I’m based in Birmingham so can travel pretty much anywhere in England & Wales and often travel to overseas clients as required.

I am also available for speaking at conferences and events on SEO and related subjects. Please contact me for my event speaking price list with details and location of your event.

I also do interviews for SEO & Tech related Blogs. If this is of interest to you please contact me with more details about your site and the goals of the interview.

I’d appreciate you following me on Twitter & subscribing to my YouTube Channel

Thanks

Chris Laing

I have produced a series of 90 second, quick how to’s, to help you get the most out of the search engines.

My first ‘how to’ is a 90 second guide on how to get the best out of Google Places.

Watch the video and learn the main SEO Ranking Factors that apply when setting up your Google Places Business Listing (formerly known as Google Local Business Center)

The key to everything i show you is to take action and implement these practices, dont just watch the video and move on, take 10 minutes now to implement whats within the video and reap the rewards

Cost per mille

cost per 1,000 impressions on an online advert such as a banner or text ad.
An advertiser would pay the publisher a set fee for every time there advert has been shown 1,000 times

Back to SEO Terminology

An HTML sitemap primarily focuses on helping human visitors navigate your website, however they are also a useful tool to help search engines crawl and index your site too.

Best practice would see you adding both an HTML sitemap and an XML sitemap

Back to SEO Terminology

A Sitemap is an XML file that lists URLs for a website along with additional meta data about each URL (e.g. when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

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To pass the SEO Qualification Gold Award you will need to answer 75 questions. The pass rate is 80%, this means you need to answer 60 or more qustions correctly to pass.

The questions are from 10 SEO related categories

1 SEO Terminology
2 SEO General Questions
3 Onsite Optimisation
4 Onpage Optimisation
5 Ranking Factors
6 Sitemaps
7 Robots protocol
8 Search Engines
9 Google
10 Link Building

If you pass you will be able to access your online qualification certificate and the SEO Gold Award badge to display on your website.
We will also post you a hard copy certificate no matter where you are in the world.

Pagerank

PageRank is a link analysis algorithm which Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results.

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Anchor Text

Anchor text is highly rated by Search Engines and SEO’s as one of the most powerful factors in search engine rankings.
Remember this – Search engines run automated programs, called “bots” or “spiders” that use the hyperlink structure of the web to “crawl” the pages and documents that make up the World Wide Web

Your (anchor text) links should be structured like this…

<a href=”http://www.yourdomain.com” title=”A description of the linked to page”>Anchor text</a>

The anchor text is usually the keyword you wish to rank for, or what the linked to page is about.

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Robots

Web Robots (also known as Bots, Crawlers, or Spiders), are programs that traverse the Web. Search engines such as Google & Bing etc use them to index web content, spammers use them to scan for email addresses or scrape data, and they have many other uses.

We use Robots to tell the search engine what to index and what not to index.

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CPA
Cost per action (aka Cost per acquisition)

An SEM term referring to an agreed price being paid by an advertiser to a publisher when an action has occured as a direct result of a click from the publishers advert.
e.g. a purchase being made, a form being filled in or a digital product being downloaded.

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